• The O'Briant Group

Unleash Your Creative Superpowers

Updated: Dec 17, 2020

At first glance, creativity seems like a necessary skill for artists, writers, and filmmakers—but what about the rest of us? How useful is it, really?

Incredibly useful, as it turns out. The capacity to look at problems from different viewpoints, and devise solutions nobody has tried before, is creativity in action. It can add such enormous value that we believe creativity is the superpower of the 21st century.

When Steve Jobs returned to Apple in 1997, the struggling company was staving off bankruptcy through desperate cost-cutting measures. But Jobs boldly staked its future on creativity, declaring that “The cure for Apple is to innovate its way out of its current predicament.” And innovate it did. As a resurgent Apple launched innovations in personal computing, music, mobile phones, and retail, it became the top global brand of the 21st century and ultimately the world’s first $1 trillion company.

No matter what your professional field might be, fostering creativity can enable breakthrough insights, products, and services that add value in transformative ways. Creativity will be key to driving growth in the 2020s and beyond.

You may be thinking, “This sounds great in theory … but what about me? I’m just not a creative type.” But you are. Look at children at play. Their imaginations on fire as they uncover new ideas and possibilities. We were all once like that. As we grew up and learned to play by other people’s rules, our creative capacity waned — but that doesn’t mean we can’t reactivate it, just as we can rebuild muscles that have atrophied through lack of physical activity.

The O’Briant Group has undertaken careful research into how leaders can reactivate their employees’ creativity. We're happy to share what we know. Just reach out at to learn more.

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