The design thinking process

The design thinking process has 5 main steps that overlap and interweave with one another. The key to a successful design thinking project is to start with deep understanding of the people you’re designing for. Grounded in that human-centered approach, design thinkers devise, prototype, and test solutions, incorporating feedback at every step.

Step 1
Empathize

Develop deep understanding of your users through interviews and observation

Step 2
Define

Use the info you’ve collected to gain insights and choose a design challenge

Step 3
Ideate

Come up with solutions, building on the best ideas individually or in group brainstorms

Step 4
Prototype

Build a quick version of your solution to think it through clearly and get feedback

Step 5
Test

Ask users what they think of the solution you’ve prototyped, then start again at Step 1